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Finding and using the right keywords from a job posting

7 min read

Use a job posting to choose key words that help employers find your resume and see how your real skills match the job.

Finding the right key words from a job posting helps employers notice your relevant experience. It is not about adding every word that sounds impressive. You may already have the skills an employer wants but use different words to describe them. A few careful changes can make the match clearer.

Your resume should still sound like you. A resume is a short record of your skills, education, and work experience. Start with the job posting. Find the most important terms, then connect them to real examples of your work. Do not copy whole sentences or claim experience you do not have.

Read to find what matters most

Read the whole posting once before marking any words. Look for the job’s main purpose. What will this person produce, improve, manage, or solve?

For example, a customer success job helps customers get value from a product. It might focus on helping new customers get started, encouraging them to use the product, and helping them renew their service. That is different from mainly answering general customer service questions.

Read the posting again. Separate things you must have from things the employer would like you to have. Keep general background details separate, too. Words like “required,” “must have,” and “responsible for” point to important needs. Words like “preferred” or “a plus” often mean there is more room for flexibility.

Pay close attention to required licenses, certificates that prove training or skills, location rules, and permission to work in that country. These help decide whether you qualify to apply. They are not just words to put on your resume.

Notice duties that appear more than once or get a lot of detail. If “inventory management,” which means keeping track of stock, appears throughout the posting, it is probably important. But repetition is only a clue. A required professional license mentioned once can matter more than several mentions of “teamwork.”

Make a short list of key words

Group useful terms by type. You could use groups for job tasks, tools, technical skills, knowledge of the type of business, and licenses or certificates. Do not treat every word in the posting as equally important.

For a project coordinator job, your list might include “project scheduling,” or planning when tasks happen. It might also include “stakeholder communication,” or sharing updates with people involved in the project. Other terms could be “Excel,” “budget tracking,” or checking spending, and “vendor coordination,” or working with suppliers.

Next, match each important term to something you have really done. A note might say, “Budget tracking — kept the monthly spending spreadsheet up to date and pointed out missing bills.”

Sort your notes using three labels: “strong proof,” “related experience,” and “no proof yet.” This helps you see which terms belong on your resume and where you still need skills or experience.

Use exact names when they matter. This is especially useful for software, certificates, and well-known technical methods. If the posting uses a short name made from initials, consider writing out the full name once. For example, you could use “customer relationship management (CRM)” if it fits your experience. CRM means keeping track of customer details and contact.

Do not pack your resume with several versions of every phrase. Choose clear wording that matches the posting when possible.

Describe your experience honestly

Your old employer may have used different words for the same work. Suppose you planned welcome sessions for new staff, prepared welcome materials, and arranged access to work tools. “Employee onboarding,” which means helping new staff get started, may describe that work accurately.

You could write, “Helped with employee onboarding by planning welcome sessions, preparing materials, and tracking requests for access to work tools.”

Skills from a different kind of job can count, too. Explain the link instead of pretending the jobs were the same. Someone moving from hotel or restaurant work into office support might write, “Planned shift schedules, kept supply records, and solved customer problems at a busy front desk.”

This shows useful planning and communication skills. It does not invent office-management duties or hide where the work happened.

Be careful when describing tools, your level of responsibility, and work you were in charge of. Reading reports from Salesforce is not the same as managing the Salesforce software. Helping with a project does not always mean you led it.

You might write, “Checked Salesforce reports to find late follow-up tasks.” Do not claim “Salesforce administration,” which means managing that software, just because the posting asks for it.

Put key words where they help

Use your summary, skills list, and work-history bullet points for different jobs. A summary is a short introduction that explains why you fit the role.

For example: “Operations coordinator with experience tracking stock, talking with suppliers, and tracking purchase orders.” An operations coordinator helps organize daily business work. Purchase orders are documents used to order goods or services.

Only put strengths in your summary if other parts of your resume support them. Skip the summary if it would just be a broad list of key words.

Use the skills section for specific abilities that an employer can spot quickly. For example, “Excel: pivot tables and lookup functions” names tools for summarizing data and finding matching information. “Accounts payable: matching invoices and checking records agree” describes work checking bills the business needs to pay.

Put key words in your work-history bullet points when you need to explain how you used a skill. Instead of “Responsible for reporting,” try, “Made weekly sales reports in Excel and pointed out patterns in orders to the team handling customer accounts.”

A strong bullet point includes what you did, the skill or task involved, and the result or purpose. For example: “Updated checklists for new staff and sent managers reminders to keep starting tasks on schedule.” This connects the work to a useful purpose.

Add numbers when you can check that they are true. A clear, specific description is better than a made-up percentage.

Adjust, check, and keep it easy to read

Make a copy of your resume for each job and adjust it to fit. You do not need to rewrite your whole work history. Move the most relevant bullet points higher. Replace unclear wording with accurate terms from the posting. Remove details that draw attention away from your fit for the job.

Keep your official job titles correct. If a title is hard to understand, add a short explanation of what you did. Do not replace it with the title of the job you want.

Applicant tracking systems are software employers use to help handle job applications. These systems differ, and key words are only one part of hiring. Some let hiring staff search resumes. Some also use answers from application questions. There is no single key-word score that guarantees an interview.

Use clear headings and a layout that is easy to read. Follow the employer’s instructions about what kind of file to send. Never use hidden text or paste the job posting into your resume.

Before you send your resume, compare it with your key-word list. Read it aloud. Ask yourself, “Can the person hiring quickly see my strongest matches? Can I explain every claim in an interview?”

If an important term is missing, add it only where it helps you describe your experience honestly. If a sentence feels crowded or repeats ideas, make it simpler.

Quick recap

  • Find the job’s main duties, must-have qualifications, and most useful tools before choosing key words.
  • Match important terms to real examples from work, school, volunteering, or projects.
  • Use accurate words naturally in your summary, skills list, and work history. Do not repeat terms more than needed.
  • Make sure you can explain and support every claim. Follow the application instructions and check that your resume is easy to read.

Put this into practice

Turn this guide into your next step.

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