Marketing Manager (Test)

Job Purpose: To lead, develop, and implement the marketing strategy for the Sports & Lifestyle division, focusing on building brand equity, increasing market share, and driving customer engagement and sales across multiple channels.

Key Responsibilities and Duties:

Strategy & Planning

Develop and execute comprehensive annual marketing plans aligned with divisional goals.

Conduct market analysis to identify trends, opportunities, and competitor activities.

Develop and manage brand positioning and customer segmentation strategies.

Campaign Management

Plan and launch integrated marketing campaigns (online and offline) for product launches, promotions, and seasonal activities.

Oversee digital marketing including social media, SEO/SEM, email campaigns, and influencer partnerships.

Track and analyze campaign performance and ROI using KPIs and analytics tools.

Brand & Product Marketing

Manage the marketing of exclusive sports and lifestyle brands within the portfolio.

Collaborate with vendors and partners on co-branded campaigns and joint marketing efforts.

Ensure consistency in brand tone, visual identity, and messaging across platforms.

Collaborate with the concerned departments to enhance and implement data-driven customer segmentation strategies, ensuring targeted and effective marketing initiatives including but not limited to Loyalty Programs.

Retail & Event Support

Coordinate in-store marketing, visual merchandising, POS materials, and retail activations.

Organize and oversee events, sponsorships, and brand experiences that enhance customer loyalty.

Budget & Team Management

Develop and manage marketing budgets and negotiate with media, production, and event suppliers.

Lead and mentor a small marketing team and coordinate with sales, retail, and digital teams.

Reporting & Analysis

Monitor market KPIs and customer feedback to refine future strategies.

Prepare regular reports for senior management highlighting marketing performance and insights.