Advertising Manager

Manager of Advertising

The Manager of Advertising will be responsible for establishing and scaling the advertising and monetization business across OTT and digital platforms.

The role will lead the development of the advertising ecosystem, including monetization strategy, advertising products, programmatic capabilities, vendor partnerships, audience development and the commercial frameworks required to support long-term advertising growth.

Working cross-functionally with Product, Technology, Data & Analytics, Content, Marketing, Ad Sales and Ad Operations teams, the role will support the development and implementation of advertising capabilities across digital platforms, including freemium and ad-supported viewing experiences.

The role will be responsible for driving advertising revenue across both direct and indirect channels, improving monetization performance, CPMs and yield, while establishing advertising as a scalable and sustainable product and revenue vertical.

As part of the build and growth phase, the Manager of Advertising will also help define the future operating model for the advertising function, evaluating outsourced, hybrid and in-house structures while developing strong relationships with vendors, agencies, technology providers and strategic partners to maximise local and regional commercial opportunities.

This position requires a commercially minded and strategically capable leader with strong knowledge of digital advertising and monetization, excellent cross-functional collaboration skills and the ability to operate effectively in a fast-moving and evolving environment.

Key Responsibilities and Accountabilities

Lead the development and scaling of the advertising and monetization business across OTT and digital platforms.

Support the creation and growth of freemium and ad-supported audience strategies, including the development of advertising-supported viewing experiences and new monetization opportunities.

Develop and implement advertising products, inventory strategies, monetization frameworks and audience targeting capabilities.

Drive advertising revenue across direct sales, sponsorships, partnerships and indirect/programmatic channels, with a strong focus on CPM growth, yield optimization and overall monetization performance.

Work closely with Product, Technology, Data & Analytics, Content, Marketing, Ad Sales and Ad Operations teams to implement advertising capabilities, reporting frameworks and monetization initiatives.

Collaborate with Content and Product teams to identify opportunities for advertising integration across live sports, entertainment, freemium and promotional experiences.

Support the development of advertising technology capabilities, including programmatic infrastructure, vendor integrations, targeting solutions, measurement and attribution frameworks.

Build and maintain strong relationships with advertising vendors, media agencies, technology partners and other external stakeholders to strengthen the advertising ecosystem and commercial proposition.

Identify and develop regional and international advertising opportunities through strategic partnerships and commercial relationships.

Contribute to the development of audience reporting, monetization analytics and performance tracking to support commercial decision-making and advertiser reporting.

Support the evaluation and implementation of the long-term advertising operating model, including outsourced, hybrid and in-house approaches.

Monitor advertising performance, market trends, competitor activity, audience behaviour and emerging advertising technologies to identify opportunities for growth and innovation.

Support commercial discussions, partnership proposals, sponsorship opportunities and advertising agreements in collaboration with Sales, Legal and Finance teams.

Ensure the effective delivery and execution of advertising campaigns, sponsorships and monetization initiatives across digital platforms.

Operate with a high level of commercial awareness, adaptability, collaboration and resilience within a fast-moving and evolving environment.

Job Requirements and Qualifications

Education

Bachelor’s degree in Business, Marketing, Media, Technology, Data or a related field, or a Master’s degree or relevant industry certifications would be considered an advantage.

Experience

Minimum 10 years of experience across advertising, media monetization, OTT, digital platforms, ad technology, commercial partnerships or related fields.

Proven experience within digital media, streaming platforms, advertising-supported products or broadcast environments.

Strong experience across advertising strategy, monetization, commercial development and/or programmatic advertising ecosystems.

Strong understanding of OTT advertising models, audience monetization, digital advertising products and advertising technologies.

Demonstrable experience developing and growing advertising revenues across direct and/or programmatic channels.

Experience working cross-functionally with Product, Technology, Data, Commercial, Content and Marketing teams.

Experience developing relationships with vendors, agencies, technology platforms and strategic partners.

Strong commercial and analytical capabilities, with an understanding of CPMs, yield optimization, audience segmentation and advertising performance.

Experience operating within fast-moving, evolving or build-phase environments is highly desirable.