Unit Manager (FMCG)
ALI BIN ALI
OBJECTIVE/ PURPOSE OF THE JOB:
This role is responsible for ensuring execution of business and exploration of opportunity in line with the principal strategies as to product categories and that the business is ahead of the competitors’ activities to achieve short and medium term department objectives.
KEY RESPONSIBILITIES
Fund management – work closely with team leader to ensure that there is available fund and execution of the brand is implemented as to target and guidelines.
Planning – plan various product brand launches and coordination
Organizing – organize business meeting with key customers for complex issues related to marketing, brand execution and product launches
Negotiation – negotiate marketing space allocation with customer per plan, category, brand and space to maximize spacing and product visibility
Team management – ensure individual team member in-market execution is aligned with the Principal guidelines
Shopper Based Design (SBD) – ensure that all products are displayed based on Principal’s SBD
Stock Availability – ensuring stocks are available 24/7 to maintain credibility and high level of customer commitment.
Interfacing with customer first/second line management levels for in-market executions.
Negotiate with customers on the allocated marketing spend
Address stock listing, availability, visibility and expiry issues within prescribed guidelines
Liaise with the Logistics function to delivery of stock
Responsible for debt recovery and provides support to accounting team reconciliations
Customer Business Development (CBD) – understanding business needs on an end-to-end process.
JOB REQUIREMENT
Graduated with any 4-year degree course related to business, preferably with MBA
Minimum 4 years sales experience, preferably from the same FMCG Principal, i.e. P&G, 2 years of which must have been spent with distribution/multinational FMCG business.
Demonstrated skills in people management
With practical knowledge in Microsoft Excel, Word and PowerPoint
Excellent negotiation skills and customer-centric service
Demonstrated business communication skills both written and spoken English and/or Arabic