Role:WE ARE HIRING
HoReCa Sales Executive — Foodstuff Distribution
Location: Dubai, UAE
Company: Al Qithara Foodstuff Trading
Industry: Food & Beverage Distribution / HoReCa
Employment Type: Full-time
Open Positions: 2
Work Arrangement: Field-Based Sales
About the Company
Al Qithara Foodstuff Trading is a UAE-based food distribution company supplying restaurants, hotels, cafés, catering companies, and other foodservice businesses.
We are expanding our HoReCa Sales Department and looking for two proactive, results-driven Sales Executives to join our growing team.
This is a full-cycle, field-based B2B sales position combining new business development, account management, and hands-on customer support.
We are looking for professionals who can independently manage their territory, develop strong relationships with customers, and take ownership of commercial results.
Key Responsibilities
New Business Development
Identify and approach potential HoReCa customers, including restaurants, hotels, cafés, and catering companies.
Conduct regular field visits to prospect for new business opportunities.
Establish relationships with executive chefs, purchasing managers, F&B managers, and restaurant owners.
Present the company’s product portfolio and identify opportunities based on customers’ purchasing needs.
Arrange product samples, tastings, and trials with prospective customers.
Prepare quotations, negotiate commercial terms within company guidelines, and convert prospects into active customers.
Develop and maintain a structured sales pipeline.
Account Management & Sales Growth
Manage and develop an assigned portfolio of existing HoReCa customers.
Maintain regular communication and conduct customer visits to strengthen relationships.
Identify opportunities to increase sales through cross-selling, upselling, and introducing additional products.
Monitor customer purchasing activity and proactively reactivate inactive accounts.
Ensure customer satisfaction and build long-term commercial relationships.
Achieve monthly sales targets and contribute to the department’s overall growth.
Customer Coordination & Problem Solving
Coordinate with internal Logistics, Warehouse, Finance, and Customer Service teams to ensure smooth order fulfilment.
Follow up on deliveries, product availability, customer requests, and outstanding issues.
Take ownership of customer-related problems and ensure timely resolution.
Assist with payment follow-ups and coordinate collection matters in accordance with company procedures.
Respond promptly to urgent commercial and operational situations.
Escalate unresolved issues to management in a timely manner, providing clear information and proposed solutions.
Sales Planning & Reporting
Plan daily field activities and customer visits efficiently.
Maintain accurate records of customer interactions, quotations, and sales opportunities.
Regularly update the sales pipeline with realistic opportunities, expected values, and next steps.
Submit activity reports and sales forecasts within agreed deadlines.
Participate in regular sales meetings and performance reviews.
Take responsibility for achieving agreed sales KPIs.
Candidate Requirements
Essential Requirements
Previous B2B sales experience in the UAE.
Experience in HoReCa, foodservice, or food distribution sales.
Good understanding of the UAE restaurant and hospitality market.
Proven ability to develop new customers and manage existing business relationships.
Valid UAE driving licence.
Own car and willingness to travel regularly for customer visits.
Good communication, negotiation, and relationship-building skills.
Ability to work independently, manage priorities, and solve problems.
Good command of English.
Basic proficiency in Microsoft Excel and sales reporting.
Preferred Qualifications
Existing relationships with chefs, purchasing managers, or F&B decision-makers.
Experience selling frozen, chilled, or other food products to HoReCa customers.
Experience managing a customer portfolio and developing repeat business.
Knowledge of the UAE food distribution market and purchasing processes.
What We Expect From You
We are looking for someone who:
Is proactive: actively identifies opportunities instead of waiting for incoming orders.
Takes ownership: follows through on commitments and resolves customer issues.
Is field-oriented: enjoys visiting customers, building relationships, and developing new business.
Works independently: manages daily priorities without constant supervision.
Is commercially focused: understands that sales activity must lead to measurable results.
Is organised: maintains accurate customer records and follows up consistently.
Is accountable: communicates challenges early and delivers on agreed objectives.
This is not a desk-based order-processing position.
The role requires regular customer visits, active business development, and hands-on coordination to support customers and grow sales.
What We Offer
Competitive fixed salary.
Sales commission / performance-based incentives.
Opportunity to develop an established customer portfolio.
Support from the HoReCa management team.
Opportunities for professional development and career growth.
UAE employment benefits in accordance with applicable labour regulations.
Salary and commission structure: To be discussed during the interview.
How to Apply
Interested candidates are invited to submit their CV to hiring@alqithara.ae
Please include:
Your relevant UAE HoReCa / food distribution experience.
Current or most recent position.
Availability to join.
Salary expectations.
* Confirmation of a valid UAE driving licence and access to a car.
