Senior Sales Executive - Food Service / HORECA
Tabchilli
Role:WE’RE HIRING: Senior Sales Executive – Foodservice / HORECA
Location: Dubai, UAE
Job type: Full-time
Reporting to: Founder
Salary: AED 8,000+ per month, depending on experience, plus performance-based commission and business travel support.
About Tabchilli
Tabchilli is a Dubai-based fermentation business producing kimchi, sauerkraut, fermented pickles, hot sauces and more. Our ambition is to make quality fermented foods part of everyday eating—in homes, restaurants and professional kitchens.
We are looking for an experienced foodservice salesperson to grow our business across restaurants, hotels, cafés, catering companies and cloud kitchens.
The role
You will own the sales process: identifying prospects, meeting chefs and buyers, organising tastings, closing orders and building repeat business.
This is a hands-on, field-based role. You should be comfortable opening doors, explaining how products fit into menus and turning customer interest into profitable, long-term accounts.
Key responsibilities
Identify and win new foodservice accounts, initially focusing on Dubai.
Build relationships with chefs, procurement teams, restaurant owners and F&B decision-makers.
Arrange product tastings and present practical menu applications, portion costs and suitable pack sizes.
Prepare quotations and negotiate within agreed pricing, margin and payment guidelines.
Convert product trials into first orders and establish regular reordering.
Grow existing accounts through additional products, locations and menu applications.
Maintain an accurate CRM pipeline, customer visit records and sales forecasts.
Coordinate with production and logistics to ensure realistic commitments and reliable supply.
Work with finance to follow up collections and resolve overdue payments.
Gather customer feedback to inform product development, foodservice formats and commercial offers.
Support selected distributor partnerships through joint visits and customer development.
Requirements
At least three years of UAE foodservice or HORECA sales experience.
Proven success in winning new accounts and developing repeat sales.
Experience selling food products or ingredients into commercial kitchens; chilled, fresh or speciality food experience is preferred.
Established relationships with relevant UAE chefs, buyers or hospitality operators.
Ability to discuss menu applications, portion costs and commercial terms confidently.
Strong prospecting, negotiation, organisation and follow-up skills.
Comfortable working independently, with clear targets and accountability.
Valid UAE driving licence.
Strong English communication skills; Arabic is an advantage.
A genuine interest in food. Fermentation knowledge is welcome; product training will be provided.
How success will be measured
New accounts placing paid orders.
Repeat purchases and customer retention.
Sales revenue and gross profit.
Collections within agreed payment terms.
Conversion of qualified prospects and tastings into customers.
What we offer
AED 8,000+fixed monthly salary, depending on experience.
Performance-based commission.
Business travel support.
Product training and direct collaboration with the founder.
The opportunity to build Tabchilli’s foodservice channel and take on greater responsibility as it grows.
To apply
Submit your CV with a short summary of the food categories and customer segments you have worked with, and an example of a foodservice account you personally won and developed.
