Senior Marketing Executive – Food & Beverage
Procapita Group
Role:We are looking for a creative, proactive, and hands-on Senior Marketing Executive to manage and execute marketing activities across a portfolio of F&B brands. The ideal candidate should have a strong background in restaurant or F&B marketing, with experience managing multiple brands, developing marketing campaigns, coordinating creative content, and executing brand activations.
This role requires someone who is well-connected with Kuwait's F&B market, understands consumer and social media trends, and enjoys being actively involved in restaurant visits, photoshoots, launches, and marketing events.
Key Responsibilities:
Plan, coordinate, and execute marketing campaigns across multiple F&B brands, ensuring consistency with each brand's identity and positioning.
Develop and maintain monthly and annual marketing calendars, including promotions, seasonal campaigns, product launches, and events.
Oversee social media content planning and execution across Instagram, TikTok, and other relevant platforms.
Coordinate with graphic designers, social media teams, photographers, videographers, and external creative agencies.
Develop creative briefs and oversee the production of marketing materials, digital content, menus, packaging, and promotional assets.
Identify and coordinate influencer collaborations, brand partnerships, restaurant activations, and promotional events.
Work closely with restaurant operations and culinary teams to support new menu launches, promotional activities, and restaurant openings.
Conduct regular restaurant visits to ensure marketing campaigns and promotional materials are implemented effectively.
Monitor market trends, competitor activities, and consumer preferences to identify new marketing opportunities.
Track campaign performance, social media engagement, and key marketing metrics, providing reports and recommendations to management.
Manage multiple marketing projects and deadlines while ensuring timely execution and brand consistency.
Requirements:
Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.
4–6+ years of relevant marketing experience, preferably within the restaurant, F&B, or hospitality industry.
Proven experience managing marketing campaigns, multiple brands, or simultaneous marketing projects.
Strong understanding of restaurant marketing, social media trends, and consumer behavior in Kuwait and the GCC.
Experience coordinating with designers, content creators, photographers, agencies, and other creative partners.
Good understanding of brand positioning, creative content, influencer marketing, and promotional activities.
Strong organizational, project management, and execution skills.
Fluency in Arabic and English is required.
Ability to work independently, manage multiple priorities, and meet deadlines.
Willingness to attend restaurant visits, photoshoots, events, and brand activations as required.
Familiarity with Canva, Adobe Creative Suite, Meta Ads, or digital campaign reporting would be an advantage.