Sales Manager - LV Switch Gear - Control Panels
FJ Group
Role:SALES MANAGER – LV SWITCHGEAR & ELECTRICAL DISTRIBUTION SOLUTIONS
TAWREED ITEGRATED INDUSTRIES | FJ GROUP |RIYADH, SAUDI ARABIA | FULL-TIME
Tawreed, part of FJ Group, is strengthening its electrical manufacturing and power distribution business in Saudi Arabia. We are seeking an experienced, commercially driven Sales Manager to lead business development, accelerate profitable order intake, strengthen key accounts and expand our market presence.
Responsibilities – Sales Strategy & Growth
Develop and execute sales plans aligned with annual order intake, revenue, margin and market expansion objectives.
Build a qualified pipeline across industrial, commercial, infrastructure, utilities, data centers, hospitality and major developments.
Identify opportunities at early design and tender stages and drive specification influence and competitive positioning.
Expand coverage across Saudi Arabia, particularly the Eastern, Central and Western Regions.
Accounts & Business Development
Develop senior relationships with EPC/MEP contractors, developers, consultants, industrial clients and procurement decision-makers.
Own strategic account plans, customer engagement, repeat business and key project negotiations.
Maintain productive relationships with OEM and technology partners, particularly ABB.
Technical Sales & Solutions
Demonstrate strong knowledge of LV switchgear, MDB, SMDB, DB, MCC, ATS, PFC, AHF, control panels and customized distribution solutions.
Interpret SLDs, BOQs, specifications and tender documentation; coordinate technical clarifications and value engineering.
Work closely with engineering, estimation, procurement and production to deliver technically compliant, competitive proposals.
Understand IEC 61439 and relevant Saudi utility and customer requirements.
Tendering, Commercial & Contract Management
Lead bid qualification, tender strategy, proposal reviews, negotiations and order closure.
Apply disciplined bid/no-bid decisions based on win probability, capacity, risk and expected profitability.
Protect approved gross margins, commercial terms, cash flow and delivery commitments.
Ensure effective handover of awarded contracts to operations and project teams.
Leadership, Forecasting & Reporting
Lead, coach and evaluate the sales team with clear individual targets and accountability.
Conduct weekly pipeline reviews and monthly performance reviews; improve win rates and sales execution.
Maintain accurate CRM records, forecasts, opportunity stages and win/loss analysis.
Provide reliable monthly and quarterly order intake, revenue and margin forecasts to the General Manager.
Qualifications & Experience
Bachelor’s degree in Electrical Engineering strongly preferred; business qualifications are an advantage.
Minimum 10 years of relevant experience in LV switchgear, panel building or electrical distribution, including at least 5 years in sales management or senior business development.
Proven record of personally winning substantial electrical distribution contracts in Saudi Arabia.
Established relationships with Saudi EPC/MEP contractors, consultants, developers and industrial customers.
Experience with ABB preferably, Schneider Electric, Siemens or comparable OEMs; panel-manufacturer experience is a strong advantage.
Strong tendering, commercial negotiation, pricing, CRM and forecast management capabilities.
Excellent English communication; professional Arabic strongly preferred; willingness to travel throughout Saudi Arabia.
Account receivables hands-on.
The Ideal Candidate
Hands-on, results-driven leader with an active customer network and demonstrated order conversion.
Balances revenue growth with gross margin discipline, sound payment terms and customer satisfaction.
Can lead a team while personally driving major opportunities and engaging technical and executive stakeholders.
Thrives in a growing, transforming manufacturing organization and demonstrates ownership, integrity and execution discipline.
