Sales Executive
Peniel Technology LLC
Role:Company Description Peniel Technology LLC (PenielTech) is a leading provider of comprehensive accounting and business software solutions for organizations across the Middle East. The company offers a broad portfolio including TallyPrime, QuickBooks, Sage, Elate, ERP, CRM, HRMS, Custom ERP, Odoo, and ERPNext to support diverse operational needs. PenielTech combines deep regional market knowledge with a dedicated expert team to deliver technology that streamlines financial processes, boosts productivity, and drives business growth. In addition to accounting systems, the company provides tailored IT solutions that address specific business challenges and support digital transformation. PenielTech is committed to empowering clients with innovative tools, personalized service, and ongoing insights into industry trends and best practices.
Role Description This is a full-time, on-site Sales Executive role based in Dubai, United Arab Emirates. The Sales Executive will identify and qualify prospective clients, conduct product demonstrations for accounting and ERP solutions, and manage the full sales cycle from initial contact to closing deals. Responsibilities include building and maintaining a strong sales pipeline, preparing proposals, negotiating terms, and ensuring smooth handover to implementation teams. The role involves collaborating with marketing and technical teams, attending client meetings and events, and providing regular sales reporting and market feedback. The Sales Executive will focus on developing long-term customer relationships and meeting or exceeding defined sales targets in the Middle East market.
Qualifications
Strong sales and business development skills, including lead generation, opportunity qualification, and deal closing.
Experience in solution selling, particularly in accounting software, ERP, CRM, or related IT products.
Solid communication, presentation, and negotiation abilities, with confidence in client-facing interactions.
Ability to understand customer requirements, translate them into solutions, and coordinate with technical teams.
Knowledge of the Middle East business environment and comfort working with diverse industries and stakeholders.
Proficiency with CRM tools and basic understanding of financial and accounting concepts.
Bachelor’s degree in Business, Marketing, IT, or a related field, or equivalent practical experience.
Proactive, target-driven mindset, strong organizational skills, and the ability to work effectively on-site in a fast-paced environment.
Fluency in English;Hindi, Arabic or other regional languages are an advantage.
