Sales Engineer
REDA Chemicals
Role:Sales Engineer – Metal Surface Treatment
Job Ref: JB877 – Jeddah, Saudi Arabia
REDA Chemicals
Join REDA Chemicals — Where Science Meets Real‑World Impact
REDA Chemicals is a leading distributor of specialty chemicals, uniquely focused on serving the specific industrial needs of customers across Asia, the Middle East, and Africa. With a strong regional presence and deep technical expertise, we connect global innovation with local industry needs—turning science into practical, real‑world solutions.
At REDA, you don’t just work with chemicals—you work at the intersection of science, technology, and industrial impact. Our teams help manufacturers innovate, improve performance, and grow sustainably across both emerging and established markets.
Global Reach, Local Expertise
With operations in 35+ countries and a strong on‑the‑ground presence, REDA Chemicals offers exposure to diverse markets and cultures while staying closely connected to customers and industries locally. Whether you’re in sales, technical services, supply chain, laboratories, or operations, your work has a tangible and visible impact.
Our Business Units
As a leading specialty chemical distributor, REDA Chemicals has taken the time to understand the specific needs of each industry we serve. Our organization is structured around five major Business Units, each led by one or more Business Unit Managers and supported by teams of industry specialists. These teams play a key role in driving product development discussions, managing supplier relationships, and ensuring the reliable supply of specialty chemicals and ingredients to their respective markets.
Coatings, Construction & Inks: Supporting coatings, construction materials, and inks with high‑performance specialty chemicals and application expertise.
Food Ingredients: Delivering ingredients and solutions for food processing and nutraceutical applications, supported by technical and formulation know‑how.
Life Sciences: Serving pharmaceuticals, personal care, home care, industrial cleaning, and related markets with specialized ingredients and solutions.
Oil, Gas, Petrochemicals & Mining: Providing specialty chemical solutions for upstream, downstream, petrochemical, and mining applications.
Plastics, Rubber & Advanced Materials: Supporting plastics, rubber, and advanced material industries with performance‑driven raw materials and technical support.
About the Job
We are seeking a passionate Sales Engineer with expertise in electroplating, galvanizing, and powder coating to join our Metal Surface Treatment team in Jeddah, Saudi Arabia.
Reporting to the Area Sales Manager, this role involves handling customer accounts, chemical sales, negotiating offers with customers, providing on-site technical support, identifying new leads, and continuously developing new accounts.
The Sales Engineer is responsible for maintaining regular follow-up with customers, troubleshooting operational issues at customer sites, and generating sales through a technical approach to customers. Additionally, the successful candidate must develop a well-rounded understanding of common electroplating, conversion coating, and anodising processes. It is essential that the Sales Engineer has practical technical experience to perform well in this role.
Title: Sales Engineer
Industry: Metal Surface Treatment
Function: Sales
Reporting to: Area Sales Manager
Location: Jeddah, Saudi Arabia
Responsibilities
Generate new customer leads and turn those leads into selling accounts.
Consistently visit and follow up with current and potential customers to understand their needs and propose offers.
Prepare offers, negotiate prices, and win opportunities with customers while maintaining good relationships.
Provide technical support when needed, identify chemical shortages, and turn those shortages into sales opportunities.
Develop new products with customers by understanding customers’ needs and conducting on-site trials.
Discuss and answer questions regarding trial results with the technical team.
Calculate customer consumption and amounts needed for the conversion of electroplating chemicals, and present the cost-effectiveness of offered products to customers.
Collect samples from customer sites, perform tests required for analysis according to standard procedures, and prepare final reports for customers and the technical team.
Demonstrate knowledge of new bath preparation and treatment.
Demonstrate knowledge of electroplating bath treatment and conversion.
Demonstrate knowledge of semi-automatic and automatic plating plants.
Maintain good relationships with suppliers, attend exhibitions when needed, and connect suppliers’ technologies with local customer demands.
Record customer information, demands, and opportunities in the CRM system.
Utilize the company’s ERP system for sales functions such as creating sales orders and invoices.
Requirements
Bachelor’s degree in Chemistry or Chemical Engineering from an accredited university or college.
At least five years of proven experience as an electroplating chemist/engineer.
Experience in the electroplating and powder coating chemicals industry is a must.
Proficiency in spoken and written English.
Proficiency in Arabic is a plus, but not mandatory.
Excellent attention to detail and technical communication skills.
Proficiency in MS Office (Excel, Word, and PowerPoint). Must be comfortable using these programs.
Interested candidates are encouraged to respond with an updated CV.
