Route-to-Market Supervisor
Amalfi Foods
Role:We’re Hiring: Route-to-Market Supervisor
Amalfi Foods | Bahrain | Full-time
Amalfi Foods is looking for a hands-on Route-to-Market Supervisor to plan and oversee daily distribution routes, monitor our delivery and van sales teams, and strengthen market coverage across Bahrain.
The ideal candidate will have experience in FMCG distribution, strong knowledge of Bahrain’s roads and retail market, and the ability to turn route plans into consistent daily execution.
Key Responsibilities
Design and optimize delivery and van sales routes based on outlet locations, delivery windows, vehicle capacity, and required visit frequency.
Assign daily routes, outlet schedules, and coverage targets to drivers and van sales representatives.
Monitor vehicle movements through GPS, tracking route adherence, departure times, stop duration, missed visits, and unauthorized stops.
Ensure scheduled outlets are visited and deliveries are completed on time.
Conduct field checks and accompany drivers and sales representatives to assess route efficiency and execution.
Identify coverage gaps and incorporate new outlets into existing routes.
Coordinate with sales, warehouse, and dispatch teams to ensure vehicles are loaded accurately and leave on schedule.
Resolve daily route disruptions, delivery delays, and missed deliveries.
Track failed deliveries, returns, and expiry-related issues, coordinating corrective action with the relevant teams.
Prepare daily and weekly reports on route completion, outlet coverage, punctuality, mileage, and team productivity.
Coach drivers and van sales representatives and maintain accountability for daily performance.
Requirements
Minimum 3 years of relevant experience in FMCG route planning, distribution, or van sales supervision.
Experience with bakery, fresh food, dairy, or other short shelf-life products is preferred.
Strong knowledge of Bahrain’s geography, modern trade, and traditional trade outlets.
Practical experience using GPS tracking, route planning tools, Excel, and ERP systems; Odoo experience is an advantage.
Strong organizational, analytical, and team supervision skills.
Ability to work in the field and support early dispatch operations.
Valid Bahrain driving licence.
Good communication skills in English; Arabic is an advantage.