Regional Sales Director - Middle East (Luxury Wearable Technology & Lifestyle Products)
HRsource
Role:HR Source has been appointed to recruit a Regional Sales Director for an international luxury lifestyle business specialising in wearable digital technology.
Based in Dubai, this is a senior commercial appointment with responsibility for developing the brand's presence across the Middle East, establishing new distribution partnerships and expanding its retail network.
The business operates within a growing segment of the premium consumer market, combining technology, product innovation and lifestyle positioning.
We are looking for an experienced commercial professional who understands how to introduce and develop premium consumer products across different markets, build successful retail partnerships and deliver sustainable revenue growth.
The successful candidate will take responsibility for regional sales development, working closely with distributors, retail partners and internal stakeholders to establish a commercially successful presence across the region.
This position will suit someone who combines strong commercial instincts with a good understanding of consumer behaviour, retail distribution and the positioning of premium technology products.
THE ROLE
The Regional Sales Director will lead the development and execution of the regional sales strategy, with responsibility for identifying commercial opportunities, establishing distribution channels and managing key business relationships.
The position requires someone who can develop a regional business from both a strategic and practical perspective, identifying suitable retail partners, negotiating commercial agreements and ensuring that products achieve the appropriate positioning within each market.
A central part of the role will involve developing relationships with premium retailers, consumer electronics distributors, luxury lifestyle businesses and other relevant commercial partners.
The successful candidate will also be responsible for reviewing market performance, identifying opportunities for expansion and ensuring that sales activities support the brand's wider commercial objectives.
KEY RESPONSIBILITIES
Regional Sales Strategy & Business Development
Develop and implement a regional sales strategy across the Middle East, identifying priority markets, distribution opportunities and commercial growth objectives.
Establish annual sales plans, revenue targets and market development priorities.
Identify and secure new business opportunities through retail partnerships, distributors and other appropriate sales channels.
Evaluate market potential, consumer demand and competitive activity to support regional expansion.
Develop commercial proposals and negotiate agreements with prospective business partners.
Identify opportunities to introduce the brand into new markets and strengthen its position within existing ones.
Work closely with senior management to ensure that regional commercial plans are aligned with the company's international objectives.
Distribution & Retail Partnerships
Build and maintain relationships with established retail groups, distributors and strategic commercial partners across the GCC and wider Middle East.
Identify suitable retail environments for premium wearable technology and connected lifestyle products.
Negotiate commercial terms, distribution agreements, pricing structures and sales commitments.
Manage relationships with key accounts, ensuring that agreed commercial objectives are achieved.
Monitor distributor performance, retail sell-through, inventory levels and market coverage.
Identify opportunities to improve product visibility, retail positioning and commercial performance.
Support the development of new retail channels and strategic partnerships where appropriate.
Commercial Performance & Financial Management
Take responsibility for regional sales performance against agreed revenue and profitability objectives.
Develop sales forecasts, commercial budgets and business plans.
Monitor sales performance across markets, accounts and distribution channels.
Analyse sales trends, product performance and market opportunities.
Identify areas requiring commercial improvement and implement appropriate action plans.
Ensure effective management of pricing, margins, promotional investments and commercial expenditure.
Provide regular sales reports, forecasts and market updates to senior leadership.
Brand Development & Market Positioning
Work closely with marketing and brand teams to ensure that the product is positioned appropriately within premium retail environments.
Support product launches, retail introductions and regional brand development initiatives.
Identify opportunities for strategic partnerships that strengthen the brand's presence within the luxury lifestyle and consumer technology sectors.
Ensure that retail partners understand the product proposition, target customer and brand positioning.
Support the development of retail training initiatives and product education for distribution partners.
Provide feedback on consumer preferences, competitor activity and market trends to support future commercial decisions.
Regional Relationship Management
Develop and maintain strong relationships with senior decision-makers across retail groups, distribution businesses and commercial partners.
Represent the brand in commercial negotiations, industry meetings and relevant regional events.
Establish productive working relationships with internal departments, including marketing, finance, operations and product teams.
Coordinate with international stakeholders on regional business priorities, product availability and commercial development.
Maintain regular contact with key accounts to identify opportunities, address challenges and support long-term partnerships.
Market Expansion & Product Launches
Assess new market opportunities and recommend appropriate commercial entry strategies.
Identify prospective distributors and retail partners based on their market presence, customer base and commercial capabilities.
Coordinate new product introductions and regional launches with relevant internal teams.
Support retail activation plans, product demonstrations and other initiatives designed to improve consumer awareness and sales conversion.
Monitor launch performance and recommend adjustments to improve commercial results.
EXPERIENCE & BACKGROUND
We are seeking an established commercial leader with substantial experience developing consumer brands across the Middle East.
Candidates should have a strong background in one or more of the following sectors:
Premium consumer electronics and wearable technology
Connected devices and smart lifestyle products
Luxury lifestyle products and accessories
Premium personal technology
International consumer brands with established retail distribution networks
High-end technology products sold through premium retail channels
We are particularly interested in individuals who have successfully developed regional distribution networks, introduced international brands into new markets or managed significant commercial relationships with major retailers.
Essential Experience
Significant experience in regional sales, commercial management or business development within the Middle East.
A proven record of delivering revenue growth and developing new markets.
Strong relationships with distributors, retailers and commercial partners across the GCC.
Experience negotiating distribution agreements, key account terms and commercial partnerships.
A sound understanding of retail sales channels, distributor management and consumer product positioning.
Experience managing commercial budgets, sales forecasts, pricing and profitability.
The ability to develop and execute regional business plans.
Strong commercial negotiation skills and confidence engaging with senior business stakeholders.
Experience working with international brands and coordinating with regional or global management teams.
An understanding of product launches, retail activation and market development.
Relevant Experience
Candidates who have worked with premium wearable devices, smart technology products, connected lifestyle accessories or internationally recognised consumer electronics brands would be particularly interesting.
Experience developing premium products through luxury department stores, specialist technology retailers, lifestyle retailers and established regional distribution groups would also be valuable.
