Product Marketing Specialist / Go-to-Market Analyst
P3SA: Public and Third Sector Academy for Sustainable Finance
Role:Role DescriptionWe are seeking strategic and analytical professionals for the positions of Product Marketing Specialist / Go-to-Market Analyst. These roles focus on product positioning, market research, competitive analysis, marketing strategy, and the development of effective product launch initiatives. The ideal candidates should demonstrate strong commercial awareness, analytical thinking, communication skills, and the ability to translate market insights and customer needs into actionable marketing and business strategies.
As a Product Marketing Specialist, you will be responsible for developing and executing marketing initiatives that communicate product value, strengthen market positioning, and support business growth. Responsibilities include researching customer needs, analyzing market trends, evaluating competitor offerings, and identifying product differentiation opportunities. You will collaborate with product management, sales, design, and marketing teams to develop product messaging, positioning statements, promotional materials, and campaign strategies. Additional duties may include preparing product presentations, coordinating product launches, developing sales enablement resources, monitoring campaign performance, and collecting customer feedback. You will also support product lifecycle activities, ensure consistent brand communication, and identify opportunities to improve product awareness and market engagement.
As a Go-to-Market Analyst, you will focus on analyzing market opportunities and supporting the planning and execution of product and service launch strategies. Responsibilities include conducting market research, evaluating target customer segments, analyzing competitor positioning, and assessing commercial opportunities. You will gather and interpret data from various sources to support pricing strategies, distribution planning, customer acquisition initiatives, and revenue projections. Additional duties may include preparing go-to-market reports, tracking launch performance indicators, analyzing sales pipeline data, evaluating campaign effectiveness, and identifying potential market entry challenges. You will work closely with product, sales, finance, and marketing teams to ensure that launch strategies are supported by reliable insights and aligned with business objectives.
Both positions require strong analytical capabilities, creativity, and effective cross-functional collaboration. Successful candidates will contribute to product visibility, market expansion, customer engagement, and the successful introduction of products and services while supporting sustainable business growth.
Qualifications
A degree in Marketing, Business Administration, Economics, Communications, or a related discipline.
Strong understanding of product marketing, market research, competitive analysis, and go-to-market strategies.
Knowledge of product positioning, value propositions, customer segmentation, and marketing communications.
Familiarity with product launch planning, pricing strategies, sales enablement, and campaign coordination.
Ability to analyze market trends, customer behavior, competitor activities, and commercial performance.
Understanding of marketing metrics, key performance indicators, revenue analysis, and campaign evaluation.
Familiarity with CRM platforms, marketing automation tools, and analytics software.
Proficiency in Microsoft Excel, PowerPoint, and data presentation tools.
Strong research, analytical, organizational, and problem-solving skills.
Excellent written and verbal communication skills, including the ability to develop clear marketing materials and reports.
Ability to collaborate effectively with product, sales, marketing, and business teams.
Creativity, commercial awareness, attention to detail, and commitment to continuous improvement.
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