Product Marketing Manage
OHAAN - One Health Antimicrobial Resistance Network
Role:📊 Product Marketing ManagerLocation: Oman 🇴🇲
Employment Type: Full-time / Part-time
🌟 About the RoleWe are seeking a highly motivated, strategic, creative, and results-driven professional to join our organization as a Product Marketing Manager.
In this role, you will be responsible for developing and executing product marketing strategies, managing product positioning, conducting market research, and driving product awareness across relevant market segments.
You will play an important role in identifying customer needs, analyzing market trends, coordinating product launches, and developing effective marketing campaigns. You will work closely with product development, sales, business development, and marketing teams to ensure that product messaging aligns with business objectives and market opportunities.
🛠 Key Responsibilities
Develop and implement comprehensive product marketing strategies and marketing plans.
Conduct market research to identify customer preferences, industry trends, and competitive opportunities.
Analyze competitor products, pricing strategies, positioning, and market performance.
Define product positioning, value propositions, and key marketing messages.
Plan, coordinate, and execute product launches and promotional campaigns.
Develop marketing materials, product presentations, brochures, and sales enablement content.
Collaborate with product management teams to communicate product features and benefits.
Identify target customer segments and develop appropriate marketing approaches.
Monitor product performance, market demand, and customer feedback.
Work closely with sales teams to support product promotion and customer acquisition initiatives.
Develop and manage product marketing campaigns across digital and traditional channels.
Coordinate advertising, content marketing, and brand awareness activities.
Monitor marketing campaign performance and evaluate return on investment.
Prepare product marketing reports, market analysis, and performance summaries.
Identify opportunities to improve product visibility and market penetration.
Support pricing strategy development and product commercialization activities.
Coordinate with external marketing agencies, vendors, and business partners.
Ensure consistency in product messaging across all marketing channels.
Develop customer-focused marketing strategies to strengthen brand awareness and engagement.
Support customer research, surveys, and product feedback initiatives.
Manage product marketing budgets and monitor campaign expenditures.
Provide market insights and strategic recommendations to senior management.
Maintain updated product information, marketing documentation, and campaign records.
Identify emerging market opportunities and recommend new promotional strategies.
Support continuous improvement of the organization's product marketing activities.
✅ What We're Looking For
Strong understanding of product marketing principles and marketing strategy development.
Excellent knowledge of market research, competitor analysis, and product positioning.
Strong analytical, strategic thinking, and problem-solving abilities.
Experience developing and managing product marketing campaigns.
Excellent communication, presentation, and interpersonal skills.
Ability to develop compelling product messaging and value propositions.
Understanding of customer segmentation and market positioning.
Familiarity with digital marketing, content marketing, and brand management.
Experience working with cross-functional teams, including sales and product development.
Strong project management and organizational abilities.
Knowledge of marketing analytics, campaign performance measurement, and reporting tools.
Understanding of pricing strategies and product lifecycle management.
Ability to manage multiple marketing projects and meet deadlines.
Strong attention to detail and creative thinking.
Ability to translate technical product features into clear customer benefits.
A proactive, commercially aware, and results-oriented mindset.
🎓 Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, Marketing Management, or a related discipline.
Master's degree in Marketing, Business Administration, or Strategic Management is an advantage.
Relevant professional experience in product marketing, brand marketing, or marketing management.
Previous experience in a Product Marketing Manager, Marketing Manager, Product Marketing Specialist, or Marketing Strategy position is preferred.
Demonstrated experience planning product launches and executing marketing campaigns.
Experience conducting market research and competitor analysis.
Familiarity with CRM platforms, marketing automation tools, and analytics software.
Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
Professional certifications in Digital Marketing, Product Marketing, or Marketing Management are advantageous.
Experience working with B2B or B2C marketing strategies is beneficial.
Previous experience in the Middle East or GCC region is an advantage.
Knowledge of the Omani business environment and regional market trends is beneficial.
💡 What We Offer
Exciting product marketing and business development career opportunities in Oman 🇴🇲
Flexible full-time or part-time employment options.
Competitive salary and employment benefits.
Professional and collaborative working environment.
Opportunities to lead product marketing strategies and promotional campaigns.
Exposure to market research, product launches, and strategic marketing initiatives.
Opportunities to strengthen professional marketing and management expertise.
Professional training and industry certification support.
Opportunities for career development and advancement.
Opportunities to progress into Senior Product Marketing Manager, Marketing Director, Head of Marketing, or Chief Marketing Officer positions.
Suggested Job Title: Product Marketing Manager (Senior Product Marketing Specialist / Product Marketing Lead)