Performance Marketing Executive
GOamplify Agency
Role:Job Title: Performance Marketing Executive
Department: Performance Marketing
Must be able to show proof of previous campaign results and have managed significant ad spend.
About GOamplify
GOamplify is an innovative marketing agency in Bahrain. We help our clients reach, engage, and convert customers via social media and omnichannel digital advertising, driving measurable growth through modern strategy, content, and performance marketing.
Position Overview
The Performance Marketing Executive is a hands-on delivery role in GOamplify’s Performance Marketing department, supporting the Head of Performance across paid advertising, search, and AI-assisted workflows. The role plans, builds, launches, and optimises campaigns across Meta, TikTok, Snapchat, X, LinkedIn, and Google, executes SEO and AI Search Visibility (AEO/GEO) work, and contributes to tracking, reporting, and client servicing.
It is a client-facing support role: the Executive attends client meetings, presents their work, and answers campaign-level questions, while the Head of Performance leads the relationship. The position is structured as a development role with a defined progression path towards Performance Marketing Manager as the department grows.
Key Responsibilities
Campaign Build & Execution
Set up, launch, and manage digital advertising campaigns across Meta, TikTok, Snapchat, X, LinkedIn, and Google in line with approved media plans, following the department’s naming conventions, structures, and quality-control checklists.
Media Planning Support
Prepare draft media plans, audience research, budget splits, and performance forecasts for review by the Head of Performance, and adjust plans based on feedback before client presentation.
Performance Monitoring & Optimisation
Monitor campaign performance daily, manage pacing against approved budgets, and optimise creative, audiences, and bids to maximise return on ad spend. Escalate anomalies and underperformance to the Head of Performance promptly.
Search & AI Visibility (SEO / AEO / GEO)
Execute search workstreams under the direction of the Head of Performance: technical and on-page SEO tasks, keyword and content research, structured data implementation, and AI Search Visibility work (optimising for AI answer engines such as Google AI Overviews, ChatGPT, and Perplexity), including tracking how client brands appear in AI-generated answers.
Tracking, Measurement & Compliance
Implement and maintain tracking and conversion infrastructure (pixels, conversion APIs, GA4, Google Tag Manager) so performance is measured accurately, and ensure all advertising complies with platform policies and guidelines.
Reporting
Prepare campaign, monthly, and ad-hoc performance reports with clear insights and recommendations, focusing on meaningful metrics (reach, impressions, frequency, views, conversions, and return on ad spend), for review by the Head of Performance.
Client Meeting Support
Attend client meetings and calls in a support capacity: present campaign work and results, answer campaign-level questions, document minutes and agreed actions, and follow through on execution.
AI Tools & Workflow Adoption
Use the Company’s approved AI tools daily across research, campaign build, optimisation, and reporting. Support the Head of Performance in testing and rolling out new tools and automations, and document workflows and SOPs so processes are repeatable.
Budget Administration
Track ad spend across accounts, collaborate with the accounting team to reconcile payments, and flag pacing risks or discrepancies early.
Collaboration
Work closely with account managers, content, and design teams so paid activity, landing pages, and creative work together as one coherent campaign.
Development & Progression
Complete agreed platform certifications (including those supporting the Company’s Google Premier Partner status) and development goals each appraisal cycle under the Company’s Balanced Scorecard and IDP process. Progression towards Performance Marketing Manager is assessed against: independently owning client accounts end-to-end, leading client relationships without escalation, quality-controlling the work of others, and contributing commercially to proposals and account growth.
Qualifications & Experience
2–4 years’ hands-on experience planning, building, and optimising paid campaigns across Meta, TikTok, Snapchat, and Google (LinkedIn and X a plus); agency experience preferred.
Platform certifications (Google Ads, Meta Blueprint) held or completed within the first six months in role.
Working knowledge of SEO fundamentals and a demonstrable interest in AI search visibility (AEO/GEO).
Confident with GA4, Google Tag Manager, pixels, and conversion APIs.
A daily user of AI tools with the curiosity to improve how work gets done, not just do the work.
Strong analytical skills: able to turn campaign data into clear insights and recommendations.
Professional-level English essential; Arabic proficiency a value add.
Clear communicator, comfortable presenting their own work to clients in a support capacity.
Organised, deadline-driven, and results-oriented.
The Performance Marketing Executive is the delivery engine of GOamplify’s Performance Marketing department and the pipeline for its future leadership. Strong performers will be developed towards the Performance Marketing Manager role as the department grows.
Reporting Structure
Reports to the Head of Performance within the Performance Marketing department for day-to-day responsibilities, priorities, performance management, development, and HR-related matters.
