Outdoor Sales Executive (Beverage Distribution)
The Greater Change
Role:Description
About the Company
Our client is an established UAE-based food and beverage distributor serving the hospitality and retail sectors. Its portfolio spans plant-based milks, coffee, tea, matcha, syrups, sauces and beverage ingredients. The company supplies cafés, speciality coffee shops, restaurants, hotels and catering businesses across the UAE. It is known for product quality, reliable service and long-term customer partnerships, and is now expanding its field sales team.
About The Role
We are seeking a proactive, results-driven Outdoor Sales Executive to develop new business and expand market presence across the UAE. You will visit prospective and existing customers, promote a diverse portfolio of food and beverage products, and build long-term commercial relationships across the hospitality and retail sectors.
This is a fully field-based role, with 6 to 8 customer visits per day expected.
Key Responsibilities
Identify, approach, and acquire new customers across cafés, speciality coffee shops, restaurants, hotels, catering companies, retailers, and other B2B accounts
Conduct 6 to 8 field visits per day to generate leads, present products, understand customer requirements, and develop new business
Promote and sell products across plant-based milks, coffee, tea, matcha, syrups, sauces, beverage ingredients, and related accessories
Deliver product demonstrations and sampling to prospective and existing customers
Build and maintain strong relationships with existing customers to drive repeat business, increase order frequency, and grow account value
Prepare quotations, negotiate commercial terms within approved guidelines, follow up on enquiries, and close sales
Manage customer credit terms and credit limits in line with company policy
Collect payments, including cheques (PDCs) and cash, with full accountability for cash handling
Follow up on outstanding payments and support timely collections in coordination with the finance team
Achieve assigned sales targets, revenue objectives, and new customer acquisition KPIs
Monitor market trends, competitor activity, and customer preferences in the UAE food and beverage market
Represent the company at trade events such as Gulfood and World of Coffee Dubai, where applicable
Coordinate with internal teams on product availability, pricing, order processing, deliveries, and customer service
Maintain accurate customer records, sales pipelines, visit reports, and forecasts in the company's designated systems
Requirements
Requirements
2 to 4 years of experience in outdoor sales, field sales, or B2B business development
Experience in food and beverage distribution, HoReCa, hospitality supplies, FMCG, or speciality coffee is strongly preferred
Valid UAE driving licence is required, along with your own car and willingness to travel daily for customer visits
Proven ability to acquire new customers, negotiate commercial terms, and achieve sales targets
Good understanding of the UAE market, with established exposure to relevant customer segments
Experience managing credit terms and collecting payments (cheques, PDCs, and cash)
Strong communication, presentation, negotiation, and relationship-building skills
Ability to conduct product demos and sampling
Self-motivated, commercially driven, and comfortable working independently in the field
Proficiency in MS Office and basic CRM or sales reporting systems
Fluent English is essential. Arabic and other relevant languages are an advantage
Basic barista knowledge is an advantage for speciality coffee accounts
What Success Looks Like
Achievement of monthly and quarterly sales targets
Number of new active customers acquired
Growth in repeat orders and existing account revenue
Quality of customer relationships and sales pipeline
Timely follow-up on quotations, orders, and collections
Benefits
Compensation and Benefits
Fixed monthly salary of AED 8,000 to 10,000, depending on experience
Commission/incentive scheme linked to sales targets and new accounts acquired
Candidates use their own car and receive a car and fuel allowance
- Salary
- AED 100,000.00/yr - AED 120,000.00/yr
