Marketing Manager
FAW MIDDLE EAST AUTOMOBILE TRADING FZE
Role:FAW Middle East Automible Trading FZE is a division of the Fortune 500 FAW China Group Corporation, we are a fast-growing automotive brand preparing our full-scale launch across Middle East and Africa, we are delightly to welcome new talents to join us from all over the world!
Job Summary
We are seeking a results-driven and strategic Marketing Manager to lead our brand positioning, product launches, and lead generation campaigns in GCC countries. You will oversee multi-channel marketing initiatives that drive brand awareness, showroom traffic, and vehicle sales across target markets.
Key Responsibilities
Marketing Strategy & Execution: Develop and execute comprehensive annual and quarterly marketing plans aligned with business and sales targets.
Product Launches: Lead end-to-end go-to-market strategies for new vehicle models, updates, and automotive technologies.
Brand & Content Management: Ensure consistent brand messaging across all touchpoints, including video production, digital brochures, and website content.
Events & Auto Shows: Plan and manage major auto shows, regional test-drive events, dealership activations, and experiential marketing campaigns.
Dealer Network Support: Collaborate closely with regional dealerships to provide co-op marketing materials, local campaign support, and sales enablement tools.
Budget & ROI Tracking: Manage the marketing budget effectively and analyze campaign performance using KPIs such as conversion rates, and market share growth.
Market Intelligence: Monitor automotive industry trends, competitor activities, and consumer behavior to identify new growth opportunities.
Qualifications & Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Experience: 5+ years of marketing experience, with at least 3 years in the automotive sector.
Industry Knowledge: Strong understanding of the automotive sales funnel, dealership operations, and consumer buying journeys.
Digital Expertise: Proven track record in managing digital acquisition channels, CRM platforms, and marketing automation tools.
Analytical Skills: Proficiency in data analysis tools (e.g., Google Analytics, Power BI, Tableau) to measure ROI and optimize campaigns.
Project & Vendor Management: Experience managing external creative agencies, PR firms, and event vendors within strict timelines and budgets.
Communication: Excellent written, verbal, and presentation skills in English [and local language, if applicable].
Preferred Qualifications
Experience launching Vehicles or connected car technologies.
Familiarity with B2B fleet marketing in addition to B2C retail marketing.
MBA or relevant marketing certifications.
language: Fluency in Chinese is a plus.
