Lead Generation Specialist
YES Machinery
Role:Company Description YES Machinery is a diversified industrial solutions provider serving clients across the GCC region. The company offers a wide range of machinery and solutions for steel fabrication, lifting and material handling, industrial flooring, vehicle rack organizing, packaging, and industrial cleaning. With a team of over 50 professionals, including a well-trained service team of more than 15 members, YES Machinery focuses on delivering reliable products and responsive support. The 2400 sqm demo center in Sharjah Hamriyah Freezone allows customers to see, test, and evaluate machinery and solutions before purchase. The company is committed to practical, high-quality machines and services that improve industrial operations.
Role Description The Lead Generation Specialist is a full-time, on-site role based in Sharjah. This role is responsible for identifying and qualifying new business opportunities through research, outbound outreach, and follow-up with potential customers across the GCC. Day-to-day tasks include building and maintaining prospect lists, contacting leads via phone, email, and digital channels, and scheduling meetings or demos for the sales team. The specialist will collaborate closely with sales and marketing to refine target segments, track lead performance, and optimize lead-generation campaigns. This role also involves maintaining accurate records in CRM tools and providing regular reports on lead activity and conversion.
Qualifications
Candidates should possess strong skills in New Leads and Lead Generation, with experience identifying, qualifying, and nurturing prospects.
Candidates should possess effective Communication skills, including clear written and verbal communication and professional client interaction.
Candidates should possess Sales-related skills, such as understanding sales processes, handling basic objections, and supporting pipeline development.
Candidates should possess solid Research skills to analyze markets, industries, and potential customer profiles.
Relevant experience in B2B or industrial sectors is beneficial, especially within machinery, fabrication, or material handling.
Proficiency with CRM systems and basic office software is preferred.
Strong organizational skills, attention to detail, and the ability to manage multiple leads and tasks simultaneously.
A diploma or bachelor’s degree in Business, Marketing, or a related field is advantageous.