KSA Business Development Manager
Sungrow MENA & Central Asia
Role Purpose:
The Business Development Manager will act as the strategic interface between Sungrow’s local distributors and key Installers and EPC players in KSA, with the core objective of generating demand and facilitating project pipeline development across the Residential and C&I BESS segments.
This role is critical to strengthening Sungrow’s market share, enhancing brand visibility, and supporting the successful closure of high-impact opportunities in the country.
Key Responsibilities:
EPC Engagement & Project Development
Identify and engage with leading Installers and EPCs active in Residential and C&I BESS segments.
Promote Sungrow’s Residential portfolio, Power Stack, Power Titan, and C&I PV solutions directly to Installers, EPCs, and consultants.
Monitor project development timelines and tender stages, ensuring early involvement to shape technical specifications.
Distributor Coordination
Act as a liaison between Installers / EPCs and Sungrow’s official distributor(s) in KSA.
Ensure smooth handover of qualified leads and maintain visibility on quotation, negotiation, and project execution phases.
Support the distributor in aligning stock planning and technical offering with Installers and C&I BESS EPCs pipeline demands.
Market Intelligence & Pipeline Tracking
Maintain a detailed view of the Residential and C&I projects pipelines.
Map out competitors, pricing trends, and product positioning in the Residential and C&I BESS space.
Sales Enablement & Technical Promotion
Collaborate with Sungrow’s local and regional teams to conduct technical seminars, workshops, and roadshows.
Collaborate with Sungrow’s Technical Solutions Team to define the most appropriate ESS system configurations (e.g., Power Stack or Power Titan) based on project specifications, load profiles, and commercial drivers.
Support technical assessments and solution scoping in collaboration with the distributor’s engineering teams and Installer/ EPC stakeholders.
Conduct technical seminars, workshops, and roadshows to promote Sungrow’s capabilities and educate partners.
Drive awareness of Sungrow’s differentiators through direct Installers and EPC interactions and early-stage technical discussions.
Reporting & Internal Communication
Provide structured monthly updates on:
EPC / Installers engagement status
Pipeline conversion metrics
Market feedback & competitive insights
Highlight opportunities requiring HQ or regional support.
Key Performance Indicators (KPIs):
Number of active Installers / EPCs engaged monthly
Size of active pipeline influenced (MW / MWh)
Number of qualified leads handed to the distributor
Contribution to awarded projects (volume and value)
Number of Installers / EPCs enrolled into the Installer Ecosystem.
Candidate Profile:
5+ years of experience in Business Development, Government Relations, Strategic Partnerships, or related commercial roles.
Proven experience in solar PV or energy storage industries, particularly in business development or technical sales.
Strong network within KSA.
Ability to manage cross-functional coordination and long-cycle sales engagements.
