Digital Marketing & E-Commerce Manager
Zulal Wellness Resort by Chiva-Som
Role:At Zulal Wellness Resort, we are seeking an experienced and results-driven Digital Marketing & E-Commerce Manager to lead our digital marketing strategy and online sales initiatives. This role is responsible for strengthening brand presence across digital channels, driving website traffic and direct bookings, optimising e-commerce performance, and delivering data-driven digital campaigns. The successful candidate will champion Zulal’s wellness and sustainability philosophy while enhancing online visibility, customer engagement, and revenue growth across local and international markets.
Key Responsibilities
Digital Strategy & Planning. Develop and implement the annual Digital Marketing and E-Commerce plan, aligned with the resort's commercial, revenue, and brand objectives.
Manage the digital marketing budget, optimising investment across channels, campaigns, and priority source markets to maximise return on investment.
Plan and execute seasonal campaigns, wellness retreat launches, packages, and promotions in collaboration with Sales, Revenue Management, Spa, and other relevant departments.
E-Commerce & Online Distribution
Manage online distribution channels, including OTAs and metasearch platforms (rates, content, availability, and inventory), ensuring rate parity and promotional accuracy in coordination with Revenue Management and Reservations.
Develop strategies to increase direct bookings, optimise channel mix, and grow online sales of accommodation, wellness retreats, spa treatments, day passes, gift vouchers, and other ancillary products.
Website Management & Optimisation
Take end-to-end ownership of the resort's website and booking engine, overseeing website structure, content, navigation, booking journeys, and technical enhancements, ensuring a seamless, secure, accessible, mobile-first, and bilingual (English and Arabic) experience.
Drive continuous website and booking engine optimisation through A/B testing, landing page improvements, and booking funnel enhancements to increase traffic, engagement, and conversion.
Digital & Performance Marketing
Plan, execute, and optimise paid search, display, programmatic, and metasearch bidding campaigns to drive brand awareness, qualified traffic, customer acquisition, and revenue.
Lead SEO and local search strategies, including keyword optimisation, Google Business Profile, and search visibility.
Content & Online Reputation
Support influencer, wellness expert, and content creator partnerships to amplify the resort's digital presence and reach.
Oversee online reputation management, including guest reviews and timely, brand-aligned responses across all relevant platforms.
CRM & Customer Engagement
Support CRM implementation and utilisation, guest database management, email marketing, customer segmentation, and automated communication workflows.
Develop and execute pre-arrival, in-stay, and post-stay digital engagement programmes to enhance the guest experience, encourage repeat bookings, and maximise upselling and cross-selling opportunities.
Support digital messaging channels, including WhatsApp Business, to strengthen direct customer engagement and generate direct bookings.
Analytics & Performance Reporting
Establish and monitor digital tracking and analytics across platforms, including GA4, Google Tag Manager, and booking engine attribution.
Prepare regular performance reports covering digital revenue, website traffic, conversion rates, direct bookings, channel mix, campaign performance, and ROAS, translating insights into actionable optimisation strategies, and presenting findings to the Director of Marketing & Communications and relevant stakeholders.
Qualifications & Requirements
QUALIFICATION
BSc/BA in Marketing (preferred) or equivalent.
WORK EXPERIENCE
Minimum 5 years of relevant experience in digital marketing and e-commerce, including at least 2 years in a managerial or supervisory role.
Proven experience in luxury hospitality, wellness, spa, or premium travel, with a track record of increasing direct bookings and managing digital marketing budgets.
Experience managing website development or redesign, booking engines, online distribution, and digital marketing campaigns.
KNOWLEDGE
Strong knowledge of digital marketing strategies, e-commerce, SEO, paid media, and conversion optimisation.
Knowledge of digital analytics, revenue performance, market trends, and customer acquisition strategies.
Awareness of Qatar's data privacy regulations, Qatari and Islamic cultural values, and luxury wellness market positioning.
COMPETENCIES
Strong commercial, analytical, and strategic thinking with a results-driven approach.
Creative storytelling and ability to communicate luxury wellness experiences effectively.
Excellent communication, stakeholder management, and cross-functional collaboration skills.
Strong organisational, project management, problem-solving, and decision-making abilities.
Adaptability, initiative, and innovation with a commitment to continuous learning.
TECHNICAL SKILLS
Proficiency in WordPress and website management, including basic HTML/CSS and website optimisation.
Hands-on experience with hotel booking engines and distribution platforms (e.g., SynXis, SiteMinder).
Proficiency in Google Analytics 4, Google Tag Manager, Google Ads, Meta Ads Manager, Google Search Console, and the ability to manage digital performance KPIs, conversion tracking, attribution, and marketing dashboards.
Working knowledge of SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog), Figma, and design platforms.
Experience with CRM and email marketing platforms (e.g., Revinate, Cendyn, Mailchimp), including automation, segmentation, and reporting.
