Country Sales Manager
Cofidential
Key Responsibilities:
Strategy & Leadership
Shape and carry out the country’s retail strategy in line with company goals.
Guide Area Managers and Store Managers to deliver monthly and annual sales and profit targets.
Track market developments, competitor moves and changes in customer behaviour to find growth opportunities.
Act as the brand’s representative with mall management, landlords and government authorities.
Sales Performance
Grow like-for-like (LFL) sales, average transaction value (ATV), units per transaction (UPT) and conversion rates across all stores.
Analyse daily and monthly sales results, identify shortfalls and put corrective plans in place.
Maximise productivity and profitability at every store.
Financial Management & P&L
Own the country P&L end to end, delivering revenue, margin and net profit targets.
Manage budgets and drive cost-control initiatives.
Review financial results regularly and act early on any variances.
Store Operations & Standards
Keep operational and customer service standards consistent, in full compliance with brand SOPs.
Lead new store openings, refurbishments and expansion projects.
Visit stores regularly to check standards and performance on the ground.
Stock & Merchandise
Keep stock levels healthy and sell-through strong across all stores.
Work with the Supply Chain and Merchandising teams on stock allocation and replenishment.
Manage aged stock, match product assortment to each store’s grade and contribute to buy planning.
Team Leadership & Development
Coach and develop Area and Store Managers to improve performance and build a strong succession pipeline.
Set clear KPIs and carry out regular performance appraisals.
Build a culture of collaboration, ownership and results.
Brand & Visual Merchandising
Make sure brand guidelines and visual merchandising standards are applied consistently in every store.
Oversee in-store campaigns, product launches and seasonal changeovers to improve the customer experience.
Qualifications
Proven experience in sales leadership or country-level commercial management, preferably within a retail industry specially cosmetics or perfumery.
Strong skills in sales strategy, account management, and business development, with a track record of meeting or exceeding revenue targets.
Ability to analyze market trends, customer needs, and competitive activity to inform sales plans and decision-making.
Demonstrated team leadership capabilities, including coaching, performance management, and building a high-performing sales culture.
Excellent communication, negotiation, and presentation skills, with the ability to influence internal and external stakeholders.
Solid understanding of commercial operations, forecasting, pipeline management, and basic financial concepts related to sales performance.
Strong organizational and time management skills, with the ability to prioritize multiple initiatives and work under deadlines.
Comfort working in an on-site environment in Doha, Qatar, with familiarity or willingness to learn about local business practices and regulations.
Bachelor’s degree in Business, Marketing, Management, or a related field; an advanced degree is an advantage.
Proficiency in English; Arabic preferable.