Brand Specialist
Boutiqaat
Role:Brand Specialist – Contact Lenses & Eyewear
Discover the next trend. Build the next brand. Create products people want to wear.
What if you could spot a market gap today and help turn it into the next big product tomorrow?
At Boutiqaat, we’re looking for a Brand Specialist to help build, grow, and evolve Boutiqaat-owned and private-label brands, product collections, and celebrity collaborations across Contact Lenses & Eyewear. This isn’t just a brand management role. It’s a role for someone who is curious about consumers, obsessed with trends, commercially minded, and excited by the journey from “What if?” to a product sitting on the shelf and ultimately in the hands of a customer. You’ll work across the entire brand and product lifecycle: research, ideas, concepts, sourcing, product development, manufacturing, launch, performance, and what comes next.
What You’ll Be Doing
· Research local and international markets, competitors, consumers, trends, products, materials, designs, and pricing.
· Identify market gaps, customer needs, emerging trends, and commercial opportunities.
· Explore and propose new brand concepts, product directions, collections, and assortment opportunities.
· Turn market and consumer insights into ideas that have genuine commercial potential.
· Keep a close eye on what’s happening in Contact Lenses & Eyewear — and understand where the next opportunity could be.
· Support the development and management of assigned brands and celebrity collaborations throughout their lifecycle.
· Help transform approved concepts into commercially relevant product ranges.
· Coordinate product concepts from the first idea and specifications through sampling, revisions, final approval, production, and launch.
· Work with manufacturers and internal teams to define product specifications, designs, materials, quality, packaging, pricing, and other requirements.
· Continuously challenge and improve existing products, collections, and concepts based on customer feedback, market trends, and performance.
· Research and identify manufacturers and suppliers locally and internationally.
· Evaluate partners based on capabilities, quality, pricing, capacity, product requirements, and development needs.
· Coordinate specifications, samples, modifications, costing, MOQs, packaging, quality requirements, lead times, and production.
· Build strong relationships with manufacturers and suppliers and make sure development stays on track.
· Participate in supplier meetings, sourcing activities, exhibitions, and international travel when required.
· Work with Account Managers throughout the journey of celebrity collaborations — from research and concept development to product creation, launch, performance, and future collections.
· Understand celebrity audiences and connect their interests and preferences with market opportunities.
· Coordinate everything from concepts and samples to specifications, packaging, costing, approvals, production, and launch.
· Track collaboration milestones and ensure projects move forward smoothly.
· Monitor how celebrity collections perform and identify opportunities for new products, extensions, improvements, and future collections.
· Monitor sales, sell-through, stock levels, SKU performance, and overall brand performance.
· Analyze sales data, customer feedback, competitor activity, market trends, and product performance.
· Benchmark local and international competitors to identify opportunities in pricing, assortment, positioning, and product development.
· Prepare brand, product, market, and sales analysis and turn insights into clear recommendations.
· Identify actions that can improve performance, product mix, replenishment, assortment, and future development.
· Support commercial targets and take ownership of agreed actions that move brands forward.
· Keep track of key products and brand lifecycle milestones and ensure everyone is aligned on priorities and timelines.
Who Are We Looking For?
· Bachelor’s degree in business administration, Marketing, International Business, Supply Chain Management, Industrial Engineering, or a related field.
· 1–3 years of relevant experience in brand management, product development, sourcing, market research, private-label development, retail, or a related field is preferred.
· Experience in brand management, product research, market analysis, sourcing, supplier coordination, or product development is an advantage — but not essential.
· Strong fresh graduates are welcome to apply if they demonstrate analytical ability, creativity, commercial thinking, curiosity, ownership, and a genuine interest in brands and products.
· Experience or exposure to Contact Lenses & Eyewear, fashion, consumer products, or private-label development is an advantage.
· Willingness to travel internationally when required for sourcing, exhibitions, supplier meetings, manufacturer engagement, and product development.
· Can look at data, trends, and customer insights and ask: “So, what’s the opportunity?”
· Can turn a market gap or consumer insight into a brand idea, product concept, collection, or new opportunity.
· Comfortable researching markets, analyzing sales and competitor information, and turning data into decisions.
· Collaborate work confidently with Account Managers, internal teams, manufacturers, suppliers, and external partners and keep everyone moving in the same direction
· Proactive who don’t wait for someone to tell you what needs to happen. You spot the next step, follow up, solve problems, and take ownership.
· Detail-Oriented who can keep track of specifications, samples, costing, MOQ, packaging, quality, production, timelines, and approvals without losing sight of the bigger picture.
· Proficiency in Microsoft Office.
· Familiarity with product tracking, sales analysis, reporting, or business systems is an advantage.
· Fluent in English; Arabic is an advantage.
Why Boutiqaat?
At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.
Ready to Grow with Us?
Kickstart your career with hands-on experience, expert mentorship, and real impact. Apply now and be part of something exciting!